How to Build and Maintain Professional Relationships (and Why They Matter)
In today’s interconnected world, professional relationships are more than just a way to climb the corporate ladder—they’re essential for personal growth, job satisfaction, and long-term career success. But cultivating and maintaining these relationships isn’t as simple as sending a LinkedIn connection request or attending a few networking events. Real, valuable professional relationships require effort, time, and a genuine approach to connecting with others.
Building a strong network goes beyond just knowing people in your industry. It’s about creating authentic, mutually beneficial connections that help you grow as a person and a professional. Relationships, whether with peers, mentors, clients, or managers, serve as a support system when you face challenges and a resource when you seek new opportunities.
Here’s how to build and maintain professional relationships that matter.
1. Start with Authenticity
Authenticity is the foundation of any lasting relationship, including professional ones. When you show your true self, you invite others to do the same, creating an environment of trust and respect. Whether you’re meeting someone for the first time or building on an existing connection, let go of the pressure to impress and focus instead on being genuine. People are more likely to engage with you if they sense you are being real with them.
This doesn’t mean revealing all your personal details or being overly casual in the workplace; it simply means being honest about your interests, your strengths, and even your areas of growth. In an age where transactional relationships are rampant, taking the time to be authentic is a rare and valuable trait that will set you apart.
2. Listen Actively and Show Empathy
One of the most important components of any relationship is the ability to listen. Active listening involves more than just hearing the words someone says—it’s about paying attention to their tone, body language, and emotional cues. When you listen actively, you show respect for the other person’s thoughts and feelings, which fosters deeper connections.
Empathy, a key aspect of emotional intelligence, plays a major role in active listening. Try to understand the other person’s perspective, and ask follow-up questions that show you’re genuinely interested in what they’re saying. This approach not only strengthens your relationships but also helps you build rapport and trust with others.
In a professional setting, being empathetic allows you to navigate difficult conversations with tact and sensitivity. It’s not about agreeing with everything someone says but rather showing that you value their viewpoint, which can help resolve conflicts or misunderstandings more effectively.
3. Follow Through on Promises
Trust is the cornerstone of every professional relationship. And one of the easiest ways to build that trust is by following through on your promises, no matter how small they may seem. Whether you’re committing to a deadline, providing feedback, or offering help on a project, people appreciate reliability. When you keep your word, others view you as dependable, which can open the door for more opportunities and collaborations in the future.
On the flip side, failing to follow through on promises can quickly damage your professional reputation. Even a single instance of not delivering on a commitment can create doubt in others’ minds about your reliability. In the business world, trust can make or break relationships, so make sure that you’re dependable and consistent in both big and small matters.
4. Invest in Quality Time, Not Just Quantity
While it’s important to network and meet new people, the key to maintaining strong professional relationships is quality, not quantity. Attending every networking event or trying to connect with every person you meet isn’t going to lead to meaningful relationships. Instead, focus on cultivating a few deep connections that are built on mutual respect, shared values, and common goals.
Building these deeper relationships requires you to invest time and energy into them. Regularly check in with your colleagues, mentors, or clients, and offer help when needed. Get to know their interests and priorities, and be open to sharing yours. Remember, relationships are a two-way street. It’s not enough to simply take; you must also give—whether it’s offering advice, providing feedback, or helping with a project.
In fact, maintaining these connections is often a matter of little gestures—sending an occasional email to ask how someone is doing or sharing an article that might interest them. These thoughtful acts go a long way in ensuring that the connection remains strong, even when you’re not working together day in and day out.
5. Be a Resource for Others
The best way to maintain professional relationships is by being a valuable resource for others. This doesn’t mean you have to offer something big or grand every time; even small contributions can make a big impact. Being a resource means being someone others can count on for advice, expertise, or assistance. By being generous with your knowledge, time, and insights, you demonstrate that you care about the success of others, not just your own.
As you become a resource for others, they are more likely to reciprocate when you need help in the future. For example, if you offer to review a colleague’s report or provide feedback on a project, you’re building goodwill that could pay off later. Strong professional relationships are built on a foundation of mutual support and cooperation. The more you give, the more likely you are to receive when the time comes.
6. Maintain Consistency in Your Efforts
Maintaining relationships isn’t something you can do half-heartedly—it requires consistency. Building strong professional relationships takes time, and so does maintaining them. While it may be tempting to focus on relationships only when you need something, this will not lead to the same level of trust and connection as consistently staying in touch with those you’ve connected with.
Whether it’s scheduling regular check-ins, sending a quick message to see how someone is doing, or keeping people updated on projects you’ve worked on together, consistency ensures that relationships don’t wither over time. Be sure that you make an effort to connect even when there is no immediate need. Staying present and engaged will keep your relationships strong and allow them to flourish.
7. Leverage Technology to Stay Connected
In today’s digital age, technology offers countless ways to stay in touch with professional contacts, regardless of where they’re located. From LinkedIn to email, social media platforms, and even messaging apps, maintaining connections has never been easier. Use these tools to engage with your network regularly. However, it’s important to use technology thoughtfully. Don’t rely solely on generic messages or automated responses. Personalize your interactions so that people know you value the relationship.
For example, you might reach out to a colleague after a major industry event to share your thoughts or congratulate them on a recent accomplishment. These small, personalized messages can help maintain connections and strengthen bonds, even if you’re not meeting in person.
8. Know When to Let Go
Sometimes, relationships simply don’t work out. While it’s essential to put in effort and be dedicated, there are times when certain professional relationships may no longer be mutually beneficial or aligned with your goals. It’s okay to let go of connections that no longer serve you, especially if they’re draining or unproductive.
Letting go doesn’t mean burning bridges—it simply means recognizing when a relationship has run its course. Being respectful and professional in these situations ensures that you leave the door open for future opportunities, should circumstances change.